Cleveland has a “Long Live Rock” sign that is attracting music fans. Last week, the Rock and Roll Hall of Fame and Museum, which is located in Cleveland, Ohio, unveiled a giant sign that will sit in front of its plaza.
The plan was to show off the sign in a few days, but when it was discovered that there were dents on the letters, it was decided to leave them exposed to the public. The shiny ruby letters that are about 78 feet long spell out “Long Live Rock.”
The new sign is part of a larger renovation of the plaza, which includes a newly redesigned Hall of Fame and main exhibit spaces. Hall of Fame’s vice president of marketing and communications Todd Mesek said that he hopes it will add some spark to the museum.
The impressive glass sign was designed by BRC Imagination Arts of Burbank, California and Westlake Reed Leskosky of Cleveland. According to Mesek, on Thursday, November 10, at 2 PM, there will be an official dedication and press conference. Mesek said:
“It’s exciting; we’re already seeing a lot of people coming in from out of town taking photos of it.”
At the event, officials are expected to talk about a new project called “Museum 2.0,” which consists of investing about $4 million to redesign Hall of Fame and main exhibit areas. The money will also be invested on a food truck and beer garden and an outdoor stage situated at the Rock Hall’s entry, which will be used for free outdoor concerts during summer.
Mesek said the new sign is an “iconic element” of the Cleveland landmark. He went on to explain that visitors are rushing to the new attraction to use it as background to take selfies. Mesek stated:
“We’re excited to have them [the letters] on the plaza and taking photos of them and can’t wait to see people climbing on them, too.”
In early 2016, with the financial backing of the Destination Cleveland, the Rock and Roll Hall installed its “Rock Box sound and art installations along East Ninth Street.”